Travel Alberta

Bilingual Expert in Tourism Development

Jun 18, 2016
Jun 29, 2016
Conseil de développement économique de l’Alberta

The Conseil de développement économique de l’Alberta (CDÉA) is looking for an experienced, bilingual tourism development expert for the Northeast region of Alberta.

The successful applicant will be responsible for identifying, supporting and improving the tourism potential of the businesses in the region and raising the awareness of entrepreneurs and artists about joining the Economusée network as a driving force for the cultural and economic development of the region. The objective is to improve the bilingual (English-French) products and services offered and increase the number of visitors to the region.

Description of the Project

Lakeland, which is located in the Northeast Alberta, embrace cultural diversity created by the founding peoples of the province, such as First Nations, Metis, Francophone and Ukrainian culture. This region offers events, sites to visit and, above all, places for recreational tourism activities with lakes and trails of unparalleled beauty! At present, apart from nature-related activities, few cultural and heritage events are offered.

The bilingual tourism development project satisfies a need to attract even more travellers to take part in authentic tourism activities highlighting the know-how and the culture of Lakeland, while contributing to the economic diversification of the region.

The expected deliverable is to conduct a pilot project within the region leading to the development of market-ready tourism experiences.

Duties and Principal Responsibilities

Reporting to the Manager of Rural Development and Entrepreneurship, the tourism expert will have the following principal responsibilities:

  • Use best practices in the field of tourism based on existing studies
  • Organize workshops, information sessions and/or meetings with local partners
  • Facilitate the implementation of Économusée with entrepreneurs/artisans using the Économusée model developed in Québec and Western Canada
  • Consult local stakeholders and establish new partnerships
  • Identify the needs and support the businesses in their efforts to improve the services they offer to the visitors in order to become sustainable
  • Write reports, assess practises and make recommendations concerning the project
  • Ensure regular communication with the Bonnyville office

Profile Sought

3 to 5 years experience in the tourism industry, preferably sustainable tourism, rural, heritage tourism, ecotourism, agritourism, or related to community development, culture, or marketing.

  • Excellent skills in communication, public relations, networking and business development
  • Organizational skills, excellent knowledge of computer and communication tools
  • Ability to work closely with the key stakeholders in order to develop practical, value-added solutions
  • Bilingual (English and French)
  • Ability to work independently and within a team environment
  • Result-oriented, self-motivated
  • Thoroughness and attention to detail in the coordination of the project
  • Excellent research, analytical and writing skills
  • Significant project management  experience and strong event planning skills
  • Knowledge of the Économusée concept is an asset
  • Knowledge and understanding of the regional assets including community strengths, cultural landscape and tourism potential is an asset


Post secondary education or relevant experiences in tourism, project management, museum studies, economic development, community or cultural development, education, Aboriginal relations or another related discipline.

Type of position

Full-time employment contract: 18 months duration, renewable depending on results and funding availability.

Starting date: August 2016.

Flexible work hours, including evenings and weekends, and regular travel/overnight travel.   

Salary up to $ 70 000 annually, depending on experience, plus travel expenses.


Based out of the Bonnyville office, with frequent trips away to meet the regional entrepreneurs and artisans. A vehicle in good working order and a valid driver’s license to travel for job related duties are required for this type of work, which covers a vast territory.

To Apply

Please submit your resume and cover letter to Julie Fafard, Director, Tourism Development and Entrepreneurship, before 11:59 pm on July 18, 2016:

Only candidates authorized to work in Canada will be considered.

We thank all of the applicants for their interest in this position but only those selected for an interview will be contacted.