Travel Alberta

Media Relations Specialist, Tourism

Feb 8, 2016
Jan 26, 2016
Edmonton Economic Development
Edmonton Economic Development cultivates energy, innovation and investment needed to build a prosperous and resilient Edmonton Economy. Our Edmonton Tourism team focuses on destination marketing and is the trusted voice for the city’s visitor experience, regionally, nationally and internationally. We encourage travelers to stay longer, explore more, and share their experience with others.

We’re the story tellers and relationship makers; we lead the charge on how EEDC shows up and how we interact with clients who count on us for tourism experiences, engagement, and inspiring local stories that shape our brand. Do you want to join us?

We are looking for an original and outgoing individual to join our Tourism division as the new Media Relations Specialist. This role serves as an important team player, contributing to the success of the team by providing support to Edmonton Tourism’s travel media, mainstream media, and event media relations projects and programming. Do you want to Make and Impact?

Whether introducing Edmonton to new and emerging markets, or building on firmly established relationships, we are the connection to all of the city’s unique experiences. The Media Relations Specialist will work to coordinate media visits, develop media pitches specific to Tourism’s key internal units, and continually track media coverage. A successful mix of travel and tourism passion combined with a vivacious personality is what we are looking for! Researching exciting story ideas while developing compelling communication materials will be second nature to this individual. Having familiarity with editorial calendars and a pitching schedule, along with media marketplaces will be a great asset. This role will create a demand for our destination (#YEG) and truly be able to source stories of unique Edmonton experiences. Superb writing/editing skills and strong interpersonal and communications skills will set this individual up for success. With a keen understanding of media relations, this collaborative media lover will deliver an exceptional impression of our city.

This tenacious person must have the ability to problem solve, be a self-starter and be committed to quality! Having knowledge and experience in media relations, communications or a marketing environment will be great background. Experience in pitching journalists, and knowing our destination is key to success in this role. In addition, you will be a fantastic communicator who excels in our impactful environment and demonstrates the ability to work closely on a team that cares for one another. Knowledge of greater Edmonton’s tourism/hospitality industries, familiarity with Canadian Press writings style, and unique media relations experiences would be considered amazing assets to the team!

If this exhilarating opportunity sparks your interest, we want to hear from you! Submit your cover letter and resume via no later than February 8, 2016.