Driving your online marketing through analytics, managing through a crisis, creating a world class destination, and succeeding as an entrepreneur are just a few of the valuable business insights that you’ll gain from keynote speakers at the 2018 Travel Alberta Industry Conference.
The 2018 line-up features four innovative, dynamic speakers to help Alberta tourism industry operators increase their business acumen.
- Avinash Kaushik - Rethinking Decision Making: Avinash Kaushik is the “Digital Marketing Evangelist” for Google. His passions lie at the intersection of marketing, analytics and artificial intelligence, and he has developed innovative frameworks like “See-Think-Do-Care”, which allow senior leaders to leverage digital platforms to out-innovate their competitors and achieve superior financial results.
- Darby Allen - It Takes a Team: During the catastrophic Alberta wildfires in 2017, fire chief Darby Allen shot to global acclaim for guiding the 88,000 residents of Fort McMurray to safety with no loss of life—the largest evacuation in Canadian history. Now, he offers guidance on how to be a stoic, quick-thinking leader in tough situations. We all face emergencies and crises—Allen shows us how to overcome them.
- Doug Lansky - Key Elements of a World Class Destination: Doug is an acclaimed travel writer, and industry leader on tourism innovation, trends and destination development. Travel, like almost all industries, is in a constant state of transition. Strategy that worked yesterday is unlikely to carry you to the place you'd like to be. Doug Lansky will teach hotels, tour companies, attractions, and the entire destination how to think about tourism (and the way we market it) in an entirely new way, so stakeholders can spot unseen issues and uncover the solutions.
- Jamie Clark - The Only Way is Up: From the heights of the Seven Summits to the peaks of business success, Jamie Clarke draws from his unique position as an accomplished adventurer, turned acclaimed entrepreneur, to help you develop your team, establish your purpose and succeed in any endeavor.
Register now and beat the early bird deadline
Held in Banff from October 21-23, 2018, the conference provides opportunities to network with more than 600 industry colleagues, learn, and celebrate individuals and organizations excelling in and enhancing our tourism industry. Register by September 20 to save $100.