CEO Message: Tourism Week

Tourism Week in Canada is coming up May 26 to June 2!

Tourism Week provides an ideal opportunity to showcase the economic impact and social benefits of Alberta’s tourism sector:

  • $8.5 billion to the economy
  • 35 million person visits
  • 19,000 businesses
  • 127,000 jobs
  • $9.3 billion to Alberta’s GDP
  • $4.1 billion in tax revenue

Particularly impressive when you consider some of the factors at play over the past several years—2015 oil and gas price collapse, economic headwinds, the 2013 flood, and the Slave Lake and Fort McMurray fires. Proof that tourism is resilient, even in tough times.

Our industry is a “difference maker” for the provincial economy, and stands out as a job creator, economic diversifier, and community builder for Alberta. Clearly, none of this would be possible without the passion, pride and innovation you bring to your work.

Team Alberta has a great opportunity to help shape the future of tourism in the province—continually developing new experiences, creating more goose bump moments and showcasing everything our province has to offer to residents, visitors, entrepreneurs and investors.

It’s an exciting time to be in tourism!

Royce Chwin

CEO, Travel Alberta