Alberta’s tourism industry springs to action

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As the COVID-19 pandemic began to change the course of everyday life, the tourism industry took swift action to support local businesses, uplift the community and lend a helping hand to hospitality workers in need.

Thank you to our destination marketing organization (DMO) partners around the province who have shown strength, leadership and ingenuity in these uncertain times.

Inspirational COVID-19 initiatives from some of our DMO partners are shared below. Please contact tourismworks@travelalberta.com to tell Travel Alberta more about your programs during the pandemic and how we can help amplify your stories.
Grande Prairie

Grande Prairie Chamber of Commerce

Grande Prairie residents are encouraged to share their support for local business on social media and hashtag #LoveLocalGP. Participants will be entered into a draw for a chance to win a $1,500 prize package. The draw takes place in June with runner-up prizes of $750, $500 and $250.

Edmonton Tourism

Edmonton Tourism has created a dedicated webpage listing the many local tourism partners with offerings available to enjoy from home. Albertans are encouraged to support local business and re-post local content on social media, do some early Christmas shopping online, engage with digital content like livestreams and tutorials, or buy gift cards at places like local salons and fitness studios for use later.


Tourism Jasper

Tourism Jasper is committed to providing accurate information for travellers and industry partners. The organization consolidated links to sites about COVID-19, with relevant and official information sources to support local businesses.

Travel Drumheller

Travel Drumheller is active on social media, sharing stay-at-home messaging for the Drumheller Valley, along with Mayor Heather Colberg’s #DrumCares video updates. The video series covers important COVID-19 information with support from a local doctor. Topics include how to care for someone who has contracted the disease, a handwashing experiment with kids, social distancing 101 and how to safely grocery shop.


Banff & Lake Louise Tourism

Banff &  Lake Louise Tourism provides clear guidance to avoid the destination and stay home to prevent the spread of COVID-19. In the meantime,enjoy awe-inspiring views of the Canadian Rockiesonline through the many partner webcams listed on Banff & Lake Louise Tourism’s website.

Tourism Canmore Kananaskis

The Tourism Canmore Kananaskis team launched Hope for Hospitality, an initiative designed to provide tourism and hospitality workers with prepaid gift cards to help buy groceries. More than $30,000 has been raised. Local students were also engaged to create positive messages of support to go along with the gift cards. Click to view an article with Andrew Shepherd, Board Chair of Tourism Canmore Kananaskis and General Manager of the Malcolm Hotel.

Red Rock Coulee

Tourism Medicine Hat

The Tourism Medicine Hat team shouts “Bingo!” to support local business. The team created an online “Social Distancing Bingo” card to give the community something positive to focus on that would also drive revenue for stakeholders. Many locals participated, which led to some fun and lighthearted competition on social media. Visit our Team Alberta Supports Community page for a video interview with Jace Anderson, CEO of Medicine Hat Tourism, about this uplifting initiative.


Tourism Calgary

Tourism Calgary’s #LoveYYC From Home campaign shares feel-good stories and a robust list of ways to support local with digital activities and online delivery. Click to view a video interview with Jeff Hessel, Senior Vice President, Marketing, Tourism Calgary, on our industry website. Hashtag #LoveYYC and tag @TourismCalgary to share your love for the city in your next social post.


Across the province, tourism businesses are finding innovative ways to stay connected with their customers through virtual experiences and offering their products online during the pandemic. Travel Alberta wants to help spread the word with Alberta At Home. To participate, load your offers and events into the Alberta Tourism Information Service (ATIS). Learn more about the program here.