Tourism Indicators

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Tourism indicators offer insight at a glance from respected research organizations and government agencies to help the tourism industry in Alberta understand how they perform, where opportunities lie and how to adjust based on the most recent data regarding travellers, expenditures, habits and trends. These insights hold great opportunity for anyone looking to market their tourism-based business in the province, the country or across the globe.

Beyond regularly accessing and applying data found here, we are actively investing in in-house analytics allowing us to consolidate several different data sources into a single source of truth. We use that information daily to guide our strategies and adjust our techniques in-step with the digitally connected traveller.

We are constantly evolving our marketing and content to address these shifts in consumer behaviour and reach potential travellers in their purchasing continuum. Using the insights consolidated here, you can too.

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