Travel Alberta

Marketing Director, Asia

Oct 10, 2013
Sep 30, 2013
Travel Alberta

Travel Alberta is the tourism marketing organization of the Government of Alberta whose mission is to grow tourism revenues with compelling invitations to experience Alberta. Travel Alberta strives to empower individual passion and build inspirational leadership as ONE TEAM. If you want to be part of an award-winning organization with strong corporate values, passionate team members and a great culture, then Travel Alberta is the place for you. 

Position Summary

Reporting to the Executive Director, International Marketing; the Marketing Director, Asia is responsible for the strategic direction and marketing of the province of Alberta as a travel destination to Asia. In partnership with national, provincial, regional and private industry partners, and with the support of Travel Alberta’s in-market representatives; the Marketing Director leads the development and implementation brand-integrated marketing plans. This is a critical position in the International Marketing team as it fosters relationships and aligns partnerships amongst Travel Alberta, Market Development Directors, and Alberta industry stakeholders. This role will contribute to Travel Alberta People Strategy and team development by leading and coaching one direct report and actively living the team member behavior model. 

Position Requirements 

As Marketing Director, Asia you understand the intricacies of tourism marketing and international business. Your innovative and collaborative approach to program development will enable you to lead Travel Alberta to the forefront of Canada’s tourism industry. Your ability to act with conviction will establish and maintain relationships and partnerships that seize emerging market opportunities. Your leading-edge concept development, international business acumen and ability to manage projects of multiple scopes will allow you to develop and execute on unique opportunities that enhance Alberta’s position in the market. Your degree in Marketing, Tourism or International Business will be complemented with at least seven years of progressive tourism marketing experience, three of which are management experience. Your dedication and passion in branding and marketing has taken your career to this point. Now, it is time to advance to a new level by stepping into Travel Alberta’s exciting work environment! 

Special Requirements 

Travel (domestic and international) is required. 
This position is based in the Calgary office. 

Closing Date:  October 10, 2013 

If you have the qualifications to succeed in this role, submit a cover letter and resume with the title in the subject line of your email to:

Travel Alberta offers a competitive compensation package that includes a full benefits package and ongoing learning & development, as well as the opportunity to work with a collaborative team in a results-oriented organization. 

We wish to express our appreciation to all applicants for their interest and advise that only candidates selected for an interview will be contacted. Any personal information submitted will be managed with the strictest of confidentiality.