Travel Alberta

Coordinator, Social Media 1 Year Term

Mar 18, 2016
Mar 9, 2016
Tourism Calgary

Job Description

Coordinator, Social Media (One Year Term)

Company Overview

Tourism Calgary is Calgary’s Destination Marketing Organization. Representing the tourism industry in   Calgary and 500 member companies, Tourism Calgary brings Calgary to the world and the world to Calgary for leisure travel, sport, culture and major events. Tourism in Calgary annually contributes over $1 billion in economic impact to the local economy.

The Position

Reporting to the Manager of Content Marketing, this position is responsible for proactive social media engagement for Tourism Calgary’s digital channels. The Social Media Coordinator works closely with the marketing and communications team to organize the creation and distribution of content on social media channels, while also building online relationships with key partners on these channels, to enhance visitation and the reputation of the destination. This position will be responsible for monitoring and reporting on key performance metrics and insights from Tourism Calgary’s digital communities.

Key Responsibilities

  • Work closely with marketing team to develop and execute a robust social media schedule
  • Develop and share the Calgary brand narrative across multiple communication channels
  • Publish compelling content via social media channels, including the coordination, tracking, administration, scheduling and analysis of both paid and organic social media content
  • Engage with key influencers and build relationships with partners’ social media channels
  • Maintain and manage social media platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Periscope, and GoogleCreate and improve processes, metrics, reporting and analytics designed to optimize social content and results
  • Provide general assistance to the marketing team in the preparation and execution of marketing campaigns and activities
  • Develop an understanding of market research, trends and consumer behaviour to enhance effectiveness of Tourism Calgary’s social media channels
  • Work collaboratively within the organization to ensure deliverables are aligned with company goals and objectives
  • Ensure that Tourism Calgary is at the forefront of social media trends, recommending new channels and tools as appropriate
  • Provide recommendations for organization’s  social media strategy and support current initiatives
  • Foster and manage relationships with Tourism Calgary partners and vendors in the creation of content
  • Assist with content initiatives as part of the content marketing team
  • Accountable to achieving annual social media KPIs


Required education:

  • Post-secondary education in a related field2+ years of relevant experience
  • Excellent verbal and written communication skills
  • Extremely high ethics and personal judgment
  • Proficiency and experience with popular networks (Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube) and support tools (Latergramme, Hootsuite, SimplyMeasured, Buffer, Periscope)
  • Understanding of social media publishing standards, including strategies for both paid and organic content
  • Strong project management experience working concurrently on multiple projects with challenging deadlines
  • Familiarity and experience in publishing social media content for a branded author and in adhering to brand standards
  • Ability to work with cross-functional partners and develop strong internal relationships
  • Willingness to engage in some evening and weekend work as required

Please note this is a one year term role, commencing mid-April, 2016 until early May, 2017

Application Process

Reply in confidence with a cover letter and resume by March 18th, 2016:

Roxanne Wideen
Director, HR
Tourism Calgary

Please note: only those selected for an interview will be contacted. No phone calls please.