Alberta is bursting with big ideas, from alpine coasters to fairytale accommodations to cheese-making museums to guided glacier hikes. The creativity and entrepreneurial thinking of Alberta’s tourism operators is one of our unique advantages.
Tourism is a significant driver of sustainable economic, social, and cultural development. To build a robust visitor economy, we need to continually develop boutique accommodations and experiences that will attract high-value travellers from around the world. At Travel Alberta, we support destination development by investing in the big ideas of Alberta’s tourism entrepreneurs.