What is a listing health score?
When you set up a listing, it will receive a health score. The health score measures its completeness and flags areas for improvement.
Health scores are out of five, reflecting five key categories that improve listing visibility. The more categories you complete, the higher the score—and the better your listing will perform.
Your listing’s health score can be seen during the initial set-up process and on your My Listings page.
Health score criteria
- Product category (1 point)
Product categories help travellers sort and find similar offerings on travelalberta.com. To meet the criteria, tag your listing with a product category. Learn more about product categories. - Social media account(s) (1 point)
Travellers who click your social media links are counted in your referral analytics. These links include X (formerly Twitter), Facebook, Instagram and Tripadvisor. To meet the criteria, add at least one social media account to your listing. - Description (1 point)
Descriptions provide essential information and excite travellers about your tourism offering. To meet the criteria, add a description to your listing. Aim to make your description at least 600 characters long. Learn how to write an effective description. - Images (1 point)
Images attract potential travellers to your offering. You can add up to nine photos to each listing. To meet the criteria, add at least three images to your listing. Learn more about choosing the right photo - Product Highlights (1 point)
Product highlights answer essential questions about your listing and help inform traveller decisions. To meet the criteria, add at least one product highlight to your listing. Learn more about product highlights.
