Communicating with your customers during a crisis

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In these uncertain times, it can be challenging to know the right approach to communicating with your customers. Lisa Gorchinski, Director, Global Brand at Travel Alberta, focuses on how you can adapt your communications to stay connected to your audience and community. We’ll share some examples of organizations, large and small, that have changed their digital approach to keep the lines of communication with their customers open. And, we’ll offer some helpful tips you can easily apply to your own business.