Alto Awards

The leaders behind the goosebump moments.


The Alto Awards recognize individuals and organizations committed to enriching Alberta’s tourism industry and inspiring others by demonstrating what can be achieved by working together.

The Alto Awards were presented in ten categories at the Alto Awards gala, in conjunction with annual Travel Alberta Industry Conference in Banff on October 22, 2018. The evening also celebrated the Alto Ambassador, a peer-nominated annual award recognizing an exceptional Albertan making an outstanding contribution to our tourism industry.

Alto Awards
Maggie Davison

2018 Alto Ambassador: Maggie Davison

Maggie Davison named Alberta’s 2018 Alto Ambassador.

Every year one member of Alberta’s tourism community is recognized for their exceptional contribution to the industry. This year’s Alto Ambassador is Vice-President of Edmonton Tourism at the Edmonton Economic Development Corporation, Maggie Davison.

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Alberta Pride

Tool Shed Brewing Company, Calgary

  • Myron Keehn, Vice President, Air Service and Commercial Development, Edmonton International Airport (award sponsor)
  • Graham Sherman, Owner & Andi Kowalski, Office Manager, Tool Shed Brewing Company
  • Honourable Ricardo Miranda, Minister of Culture and Tourism

Finalists: 2018 Alberta Open Farm Days, Province-Wide; Prince of Wales Hotel by Pursuit, Waterton

Alberta Pride

Marketing Excellence Campaign or Project (budget up to $20,000)

“Drumbeats – Responsive Marketing Campaign”, Badlands Amphitheatre, Drumheller

  • Dayna Dickens, Streamlined Vision, Alto Committee Member
  • Vance Avery, Executive Director, Badlands Amphitheatre
  • Honourable Ricardo Miranda, Minister of Culture and Tourism

Finalists: “Stargazing”, Banff Gondola by Pursuit, Banff

Marketing Excellence (Up to $20,000)

Marketing Excellence Campaign or Project (Budget Between $20,000 - $75,000)

“Take a Moment”, Flagstaff County

  • Peggy Athans, Executive Director, Calgary Hotel Association (award sponsor)
  • Kristy Jackson, Economic Development Officer, Flagstaff County
  • Honourable Ricardo Miranda, Minister of Culture and Tourism

Finalists: “Sunset Festival”, Banff Gondola by Pursuit, Banff; “You Think You Know Edmonton”, Edmonton Tourism

Marketing Excellence (Between $20,000 and $75,000)

Marketing Excellence Campaign or Project (Budget Over $75,000)

“Journey of a Lifetime”, Heritage Park Historical Village, Calgary

  • Mammen Tharakan, Alto Committee Member
  • Alida Visbach, Executive Director, Heritage Park Historical Village
  • Honourable Ricardo Miranda, Minister of Culture and Tourism

Finalists: “Snakes and Ladders 2017”, Beakerhead, Calgary ; “KLM Sneeuwzeker Deals”, Edmonton Tourism, Edmonton International Airport & Tourism Jasper

Marketing Excellence (Over $75,000)

Marketing Partnership

“KLM Sneeuwzeker Deals”, Edmonton Tourism, Edmonton International Airport & Tourism Jasper 

  • Leanne Shaw, Board Chair, Alberta Hotel & Lodging Association (award sponsor)
  • James Jackson, Tourism Jasper; Doug McLean, Edmonton Tourism & Adrian Warchola, Edmonton International Airport
  • Honourable Ricardo Miranda, Minister of Culture and Tourism

Finalists: Adventure HUB Canmore – Experts in Unforgettable, Canmore; “2017 Things to Do Co-Op Campaign”, Tourism Calgary

Marketing Partnership

New Tourism Experience

Urban Pedal Tours – Craft Beer Tours, Urban Pedal Tours, Edmonton

  • Wayne Kryzalka, Managing Director of Entrepreneurship, ATB (sponsor)
  • Carol & Matt Gosse, Owners, Urban Pedal Tours
  • Honourable Ricardo Miranda, Minister of Culture and Tourism

Finalists: Dark Sky Adventure Tour, Dark Sky Guides, Waterton; Guided Walking Tours in Banff, Banff Walk, Banff

New Tourism Experience

Outstanding Sustainable Tourism

Pine Bungalows, Jasper

  • Dave McDonough, Executive Director Mountain Parks, Parks Canada (award sponsor)
  • Michal Wasuita, Owner, Pine Bungalows
  • Honourable Ricardo Miranda, Minister of Culture and Tourism
Finalists: Fairmont Jasper Park Lodge, Jasper; Columbia Icefield Discovery Centre by Pursuit, Jasper National Park

 

Outstanding Sustainable Tourism

Service Excellence

CHARCUT Roast House, charbar and Rooftop Bar @ Simmons, Calgary 

  • Christy Doucette, Director of Brand Integration, Pomeroy Lodging (award sponsor)
  • Connie DeSousa and John Jackson, Owners, CHARCUT, Charbar and Rooftop Bar @ Simmons
  • Honourable Ricardo Miranda, Minister of Culture and Tourism

Finalists:Cornerstone Theatre Weddings, Canmore; Explore Edmonton Street Team, Edmonton Tourism

Service Excellence

Tourism Content

 “A Beary, Berry Good Day”, Parks Canada, Banff Field Unit

  • Honourable Ricardo Miranda, Minister of Culture and Tourism
  • Greg Danchuk, Visitor Experience Manager, Parks Canada, Banff Field Unit
  • Kristin Catto, Fort McMurray Tourism, Alto Committee Member
Finalists: “Bison Booties: An April Fool’s Day Joke”, Edmonton Tourism; “The Story Continues”, Mount Royal Hotel by Pursuit, Banff

Tourism Content

Tourism Event or Festival of the Year

Christmas in November, Jasper Park Lodge

  • Mark Hendrikse, Pursuit Collection (Alto Committee Member)
  • Brent Lavery, Director of Sales & Marketing, Fairmont Jasper Park Lodge
  • Honourable Ricardo Miranda, Minister of Culture and Tourism

Finalists:Dancing with the Dinosaurs Festival, Drumheller; Taste of Edmonton, Events Edmonton

Tourism Event or Festival

2018 Alto Sponsors