Alberta Culture and Tourism is partnering with Travel Alberta to support SHiFT. To encourage the development of new experiences, Alberta Culture and Tourism will reimburse registration fees to operators demonstrating the development of a new or enhanced market-ready experience.
SHiFT was developed for Travel Alberta by the Tourism Café and Earth Rhythms, companies who have been involved in experience development training for more than 15 years. Nancy Arsenault and Lesley Anderson of the Tourism Cafe are the 2019 course facilitators who will engage you in understanding experiential travel and the opportunities, benefits, risks and investment required to succeed.
SHiFT graduates will gain a competitive edge, creating experiences that align with the Alberta brand and give us more goosebump moments to tempt more travellers.