SHiFT: Transforming Products to Experiences

SHiFT-ing the way experiences come to life.


One of Travel Alberta’s most unique and sought-after programs is the SHiFT Experiential Training Program. SHiFT is a program focused on developing tourism experiences around the province in all seasons using a combination of classroom training and engagement with local businesses.

SHiFT participants experience new winter and year-round tourism products and services, then discover how to transfer successful, proven concepts to their own business.

The SHiFT program leaves a legacy in each host community—the host destination and attendees create memorable experiences and partnerships that last much longer than the initial program. This allows us to strengthen Alberta’s competitive position through the development of new market and export-ready opportunities in each location we host a SHiFT session.

Prairie Gardens Fire Roasters Long Table Dinner
Sylvan Lake next location for SHiFT in 2019

Sylvan Lake SHiFT

THE SYLVAN LAKE SHIFT COURSE IS NOW FULL. IF YOU WOULD LIKE YOUR NAME ADDED TO OUR WAITING LIST, PLEASE USE THE REGISTRATION LINK BELOW TO PROVIDE US WITH YOUR CONTACT INFORMATION. 

Travel Alberta has teamed up with the Town of Sylvan Lake to host SHiFT from March 18-21, 2019. Register now; this course is limited to 24 participants.

Registration fee: *$1,000 plus GST. This fee includes everything you’ll see, do, learn, eat and experience during the course. Accommodation extra.

This 3.5 day course will spark ideas and unleash your creativity in designing new visitor experiences. It immerses you in the multiple steps of experience development, provides tips, templates and inspiring examples. It will broaden your thinking about the opportunity for attracting new customers and increasing your revenue potential through experiential travel.

 

Alberta Culture and Tourism is partnering with Travel Alberta to support SHiFT. To encourage the development of new experiences, Alberta Culture and Tourism will reimburse registration fees to operators demonstrating the development of a new or enhanced market-ready experience.

SHiFT was developed for Travel Alberta by the Tourism Café and Earth Rhythms, companies who have been involved in experience development training for more than 15 years. Nancy Arsenault and Lesley Anderson of the Tourism Cafe are the 2019 course facilitators who will engage you in understanding experiential travel and the opportunities, benefits, risks and investment required to succeed.

SHiFT graduates will gain a competitive edge, creating experiences that align with the Alberta brand and give us more goosebump moments to tempt more travellers.

SHiFT dining on Lake Louise ski hill

SHiFT Success Stories