One of Travel Alberta’s most unique and sought-after programs is the SHiFT Experiential Training Program. SHiFT is a program focused on developing tourism experiences around the province in all seasons using a combination of classroom training and engagement with local businesses.
SHiFT participants experience new winter and year-round tourism products and services, then discover how to transfer successful, proven concepts to their own business.
The SHiFT program leaves a legacy in each host community—the host destination and attendees create memorable experiences and partnerships that last much longer than the initial program. This allows us to strengthen Alberta’s competitive position through the development of new market and export-ready opportunities in each location we host a SHiFT session.