Market Insights | Travel Alberta

Information on market conditions help inform your decisions

Travel Alberta and tourism businesses alike are shifting target market strategies in response to the COVID-19 pandemic. In the near term, this is dictated primarily by government travel restrictions and recommendations against non-essential travel. Looking ahead though, it is important to know how previous source markets are recovering to understand their future potential.

On the individual market pages, which are updated on a monthly basis, you will find useful information about market conditions to help inform your decisions, including the topics listed below.

Recovery Stage: The stage of this market based on restrictions.

COVID-19 Situation: Trended cases, current restrictions and news of potential changes.

Economic Landscape: Economic health and key indicators of recovery and travel viability.

Travel Indicators: Research findings on consumer mindset, traveller search trends, and hotel and air booking trends.

Resident Sentiment: The Alberta and Canada pages include analysis of Destination Canada’s resident sentiment weekly survey to understand the level of ‘welcome’ that residents of each province/region are feeling toward visitors.

Air Access: Updates on seat capacity (indirect and direct) and airline operations.

Travel Providers: The state of online tour operators (OTAs), receptive tour operators (RTOs) and tour operators.