Incubator Fund

• Please refer to the eligible infrastructure and/or asset purchase expenses in the Growth and Innovation streams above
• Up to $5,000 in promotional expenses (including ad buying and media FAM trips)
• Experience pilots
• Interpretive programming development including costs related to the enhancement and/or development of a new tourism experience
• Business planning and marketing strategy development by a qualified third party
• Content development including photography, video, and written content (shot list must be included with the application)
• Website development and online sales platforms
• New membership fees

• Please refer to the ineligible infrastructure and/or asset purchase expenses in the Growth and Innovation streams above
• Lease/purchase of commercial vehicle if organization already owns a vehicle for guiding operations. 
• Salaries or wages for company
• Agency or other management fees
• GST/HST
• Costs which Travel Alberta, at its discretion deems ineligible

Expenses to be incurred between April 1, 2023 – March 31, 2024. Expenses will need to be invoiced by a qualified third party and documented in the financial reconciliation.

• Revenue generation
• Job creation
• Visitation (domestic and international)

• Please submit an Expression of interest (EOI) for your incubator project. The next EOI intake period for an incubator project does not open until early 2024. 
• Once a Travel Alberta Destination Development Manager approves your EOI, a link for an online application will be forwarded to you. Please note – receiving an application link from Travel Alberta does not guarantee funding. All questions or inquiries can be sent to tourisminvestment@travelalberta.com.
• Incubator applicants will only be eligible for funding for 2 of 3 years of funding, with no funding in successive years. Following a business's third year of operating they become eligible for Travel Alberta’s Product Development Fund programs.  
• It is the sole discretion of Travel Alberta to manage funding requests and decline projects that may not qualify or if the program is oversubscribed. 
• Once a funding recipient has been approved, a Travel Alberta Grant Agreement will be formulated. 
• The funding will be sent via Electronic Funds Transfer (EFT).
• Upon approval of the project, and receipt of all required documentation, 100% of approved funds will be released to the organization.  
• Investment decisions will not be made for approximately six weeks following the closing date.